CHICAGO — Bears season-ticket holders will see an average price increase of 10% for their 2025 ticket packages, team President and CEO Kevin Warren announced.
Warren broke the news in a letter sent Wednesday to season-ticket holders, attributing the increase to “market dynamics, industry trends, and a strong home schedule.”
Warren also stressed that it’s an exciting time for the franchise, which will be under the leadership of new head coach Ben Johnson in 2025. The Bears finished last in the NFC North in 2024 with a 5-12 record, missing the playoffs for the fourth straight season and for the 12th time in the last 14.
Bears season-ticket holders also saw a price increase for the 2024 season, an average of 8%. Season-ticket packages last season started at $1,287, with an average price of $1,873.
But after another price increase for 2025, Warren stressed in his letter to season-ticket holders that it’s a new day for the franchise this time around.
“We are making clear, intentional, and strategic decisions to ensure our 2025 season meets the expectations of both our organization and our fans,” Warren said. “Our focus will remain the same — we must perform well on the football field, continue to build a world-class business operation, and break ground on a transformative stadium.
“… A key step in our future football success is the hiring of Ben Johnson as the head coach of the Chicago Bears. We are confident this decision will positively impact this franchise for many years.”
In their 17-game regular-season schedule for 2025, the Bears will play eight games at Soldier Field and nine games on the road. Their home schedule includes the usual three games against NFC North rivals Green Bay, Detroit and Minnesota, plus games against NFC East foes Dallas and New York, NFC South opponent New Orleans and AFC North teams Pittsburgh and Cleveland.
In addition to the three division rivals — who always bring fans to Soldier Field — the Cowboys, Giants and Steelers are three teams that usually draw large road followings. That would account for Warren’s “strong home schedule” reasoning for increasing season-ticket prices.
Specific home dates have not been set yet and will come out when the NFL does its full schedule release in May. In his letter, Warren said detailed season-ticket renewal information would be emailed later Wednesday.
“The future is bright, and I am confident we are on target to build the Chicago Bears into a championship-caliber franchise celebrating sustained success our fans have earned and deserve,” Warren concluded. “Please know that your energy creates a home-field advantage that is the best in sports. We need you to stand tall with our franchise and our players.
“Thank you for your sincere support and for energizing us to strive for excellence. We appreciate you. Take care, Godspeed, and Bear Down!”