The newly released documentary, Fitted in Black: How Hip-Hop Fueled the Greatest Rebrand in Sports History presented by New Era Cap®, explores the historic 1990 White Sox rebrand and its swift and authentic entrance into pop culture. The documentary discusses the reasons why the black and white ball cap became synonymous with hip-hop through exclusive interviews with Ice Cube, Rhymefest, Vic Mensa, Don C and more. Scroll below to catch a glimpse at some behind the scenes interview photos
Watch the full documentary below.
https://medium.com/media/75df8537508806918a0adb5b3fa53755/href
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Behind the Scenes of Fitted in Black was originally published in Inside the White Sox on Medium, where people are continuing the conversation by highlighting and responding to this story.